Every package has to consist of variant pairs that are just different enough to be embarrassing if you get them mismatched.Ĭostco is the store for People Who Have Given Up Trying on Fashion, so you can imagine how bad it’s gotten elsewhere on the sock front. But for about a year now, Costco won’t sell you a package of identical pairs of socks. For a dozen or more years I had been quite content periodically going to Costco and buying a package of a half dozen pairs of plain black socks and a half dozen pairs of plain white socks to replace the identical old socks that had worn out, which eliminates the need to pair up socks when sorting clean laundry. Judging from what I saw in stores during my annual two days of Christmas shopping, America is apparently going through a sock phase, with lots of people getting fancy socks to express their individuality.Įven at Costco.
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